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News

Campaign Brief
campaignbrief.com > outside-in-partners-with-australian-marine-conservation-society-for-brand-and-creative-collaboration-to-help-champion-ocean-protection

OUTSIDE IN partners with Australian Marine Conservation Society for brand and creative collaboration to help champion ocean protection

17+ hour, 15+ min ago   (247+ words) The partnership sees OUTSIDE IN founders Grace Leat, Lucie de La Chaise and Jacque Kelly, plus Creative Partner Wez Hawes, working closely with AMCS Director of Communications, Imogen Scott, to establish a new creative foundation for the group. One designed…...

Campaign Brief
campaignbrief.com > emotive-strengthens-account-management-team-with-three-senior-hires

Emotive strengthens account management team with three senior hires

16+ hour, 44+ min ago   (310+ words) Skene joins Emotive following senior roles at BMF, where she led the ALDI account, and most recently at independent agency DO, where she was Client Service Director. At Emotive, she will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio, while…...

Campaign Brief
campaignbrief.com > from-australia-to-16-countries-world-visions-1000-girls-campaign-returns-with-jelena-dokic

From Australia to 16 countries: World Vision’s 1,000 Girls campaign returns with Jelena Dokic

3+ day, 14+ hour ago   (467+ words) First developed in Australia in 2018, 1,000 Girls has grown from a local campaign into a global creative platform now activated across 16 countries. To date, the campaign has helped sponsor more than 50,000 vulnerable girls around the world and positively impacted the lives…...

Campaign Brief
campaignbrief.com > savourlife-gives-a-woof-and-meow-in-new-brand-platform-and-campaign-via-ground-swell

SavourLife gives a woof and meow in new brand platform and campaign via Ground Swell

4+ day, 15+ hour ago   (183+ words) At the heart of the platform is a simple proposition ‘You give a woof. So do we’. For SavourLife, giving a woof is more than an attitude, it is the reason the business exists. Founded by Michael and Kim McTeigue…...

Campaign Brief
campaignbrief.com > the-one-club-and-google-partner-for-global-ai-creative-challenge-50000-in-prize-money-for-competitors-in-16-global-cities-including-sydney

The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney

1+ week, 5+ day ago   (263+ words) After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators. Participants from each city…...

Campaign Brief
campaignbrief.com > new-platform-crew-launches-to-solve-communications-measurement-problem

New platform CREW launches to solve communications’ measurement problem

1+ week, 6+ day ago   (378+ words) CREW connects signals from across communications, audiences, media, reputation, LLM visibility and the broader market to help organisations understand what matters, what’s working and what to do next. Says Vassallo: “There has never been more communications data available to brands,…...

Campaign Brief
campaignbrief.com > aadc-announces-fifth-edition-of-aadc-talks-on-wednesday-21-october-tickets-now-on-sale

AADC announces fifth edition of AADC Talks on Wednesday 21 October – tickets now on sale

1+ week, 6+ day ago   (643+ words) Set up in 2022 as the antithesis of conferences that were too long, lofty and expensive, AADC Talks takes you to the streets, walking between four unique venues and hearing from twelve expert speakers all in one day. Many of these…...

Campaign Brief
campaignbrief.com > omnicom-media-officially-launches-hearts-united

Omnicom Media officially launches Hearts United

2+ week, 13+ hour ago   (163+ words) In Australia, Hearts & Science will become Hearts United. Following the ownership and operating model previously announced for the Australian market, Hearts United and Mediahub Australia will continue to operate as separate agencies locally. Hearts United is built to help ambitious…...

Campaign Brief
campaignbrief.com > enigma-and-mobile-muster-win-sbs-sustainability-challenge-2026-with-however-it-dies-tvc

Enigma and Mobile Muster win SBS Sustainability Challenge 2026 with ‘However it dies’ TVC

2+ week, 4+ day ago   (302+ words) The winning ad, conceived by Enigma and directed by Paul Middleditch, augments Mobile Muster’s “However it Dies” creative platform with a dramatically funny everyday phone death story set in a laundromat. Says Kate Young, National Manager of SBS Cultural Connect:…...

Campaign Brief
campaignbrief.com > omnicom-oceania-expands-customer-advisory-the-loom-with-senior-appointments-dean-isreb-and-annabel-acton

Omnicom Oceania expands customer advisory The Loom with senior appointments of former Deloitte directors Dean Isreb and Annabel Acton

2+ week, 6+ day ago   (384+ words) Campaign Brief The Loom, Omnicom Oceania’s customer growth and brand innovation advisory has appointed Dean Isreb and Annabel Acton as Customer Growth Partners, expanding its leadership team as demand grows for connected approaches to brand, customer and business transformation. As…...